case studies

Rebrand for Fly By Jing, new identity, new jars, new site, new merch, new copy. Letting the vulnerability of the founder’s story speak as loud as her flavors.

An antidote to modern times. We developed the brand world for Recess, from pre-launch branding to new product lines like Mood. Called “The most millennial beverage ever” by the NYTimes, we’re the agency behind the look and feel, copy, social media, and website.

Loisa approached us to overhaul their brand identity system to prepare them for the next phase of retail growth, as well as launch new products like their rice. We tapped into the founders memories of their kitchen growing up to create a rich, nostalgic, maximalist brand system that added some much needed life to their look & feel, and tone of voice.

From RXBar Founder Peter Rahal comes David, excellence in protein form. Naming, strategy, branding, packaging, and launch video by Day Job.

The Spotify team’s research showed that one of the biggest roadblocks for aspiring podcasters is naming. It was surprisingly common for people to record whole episodes using anchor but due to the difficulty of naming, they never went live. The solution we came up with was a name generator, populated with ideas we wrote, intended to inspire people to write their own, and educate them on how. We wrote, designed, and developed the entire experience.

Tasked with rebranding a dog food company, we wanted it to feel both playful and premium, with a very restrained color palette built around a shade of blue that dogs and humans see the same, and loose illustrations that lend semi-chic editorial feel.

Complete brand scope. Defining Dirtbag inclusively as anyone embarking on a personal journey to better mental health, which is ultimately a source of community. Inspired by 90s skate and snow magazine aesthetics, the system is an invitation to start now: by staring at a tree, or thinking near a horse; simply getting outside and introspecting.

Brand identity system & Website for WAYPOINT, a film production company by Ken Kao behind movies like The Favourite, Mid90s, and The Nice Guys.

Rebrand for 500+ location restaurant Blaze Pizza, from logo re-design to art direction, copy, strategy, packaging, apparel, and more.

A rebrand for longest-brewed cold brew on the market, fastidiously and methodically produced by people who go to sleep thinking about micro-sifting grounds at decimally different sizes.

All new identity from a custom wordmark to a custom bottle shape; strategy, copy, tone of voice, art direction, packaging, illustration, etc.

We were tasked with naming and branding a company that creates real beef, without the cows. Our strategy was not to obfuscate from how weird that may seem, but to lean in:
Yep, it’s the future. Welcome.

An entrant in a crowded space of vague and vibey functional liquids, EUB is a study in literalism. With ingredients that actually produce perceptible effects, the use case we identified is the constant need to shift emotional gears: from who you are in one setting to who you are in another, from professional work to personal work, from introversion to extroversion, home to office to bar and so on. This is the emotional utility. Full branding scope from naming to identity system, strategy, copy, packaging, web, etc. Feelings can be acquired.

Complete rebrand for children’s occupational therapy company Kinspire. We wanted to make this digital platform more warm and tactile so we borrowed the textures and shades of paper, which also references at-home learning. Scattered hole punches are used to celebrate milestones big and small. Additionally we developed a magic marker-inspired illustration system to convey a wide range of activities and emotions. Scope included all this identity work, alongside strategy, copy, and more.

While every other better-for-you brand is trying to save the world, Glonuts is literally just making donuts. Scope included a complete rebrand, new logo, copy, strategy, packaging, web design & development.

Taika is a coffee that accentuates reality. While other coffee brands are focused on the origin (how it was grown) Taika is focused on the destination (how it makes you feel). We launched them with package design and copy, web design and development, and social posts.

Photos of our OOH Campaign for Revel in New York City

Rebrand for shark tank-favorite Snacklins. Unintentionally healthy, confusingly delicious.

Can design and packaging system for Cha Cha Matcha.

Worked with VICE on designing the brand identity for their music event series NOISEY NIGHTS. AD: Gerard Weber and Julie Ruiz.

Complete rebrand for skincare recommendation brand Haldi. Scope included; copy, visual identity and brand system, strategy, and web design.

THERAPY custom typeface for NIKE REACT 55 Campaign

Website for Ward & Kweskin, photography duo based in NY and LA.

We worked with Sharp Type to evolve their brand system, web design, social media strategy and brand elements. Starting in late 2015 with a ground-up redesign of sharptype.co. The primary architecture of the brand rests on a rich color system that can be mixed and matched to make soft gradients. The system needed to feel flexible, populist and distinct within the field of contemporary typography. The website is rich with features for user input allowing people to try out fonts and view at any size or configuration.